Boosting social causes through social media | Westfair Online

Boosting social causes through social media | Westfair Online: "Boosting social causes through social media
Bruce Newman | Mar 11, 2011 | Comments 2

Largely because of its extensive reach and low costs, social media has rapidly become an important tool for social causes and nonprofit organizations. Through the use of Facebook, Twitter, YouTube, email marketing, and numerous other platforms, organizations are able to target and reach huge numbers of potential donors and followers.

Being able to reach such a wide audience can also be a two-edged sword.  Particularly in these financially troubled times, social causes and nonprofit organizations are inundating a target audience who is increasingly becoming less responsive and more thick-skinned to their postings."