Tuesday, May 10, 2011

Cause Marketing Works | Barkleyus Blog

Cause Marketing Works | Barkleyus Blog: "Consumers have enough tools to kill a program that isn’t built on “being real.”

If you are going to play in the cause space, then walk the walk. It’s vital that you choose a cause that is compatible with your known business practices, corporate culture and reputation. Consumers will be alert to any disconnect between your cause message and the realities of your business, and they won’t hesitate to speak up."

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