Tuesday, May 10, 2011

Cause Marketing Works | Barkleyus Blog

Cause Marketing Works | Barkleyus Blog: "works well in the United States has no guarantee of being equally successful in China or Italy. Consumers in different markets are markedly different in their use of social media and their interest in cause marketing.

A recent article in the Harvard Business Review quoted data from the Trendstream Global Web Index that spelled out significant differences in online behavior between various cultures. For example, Chinese and Indian Web users are three times more likely to microblog than American users and twice as likely to share videos, whereas Western users (North America, Europe and Australia) are more active when it comes to photo sharing and managing social network profiles.

The fact of the matter is that a successful cause program in the United States may need to be materially different to impact consumers in other regions of the world."

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