Cause Marketing Works | Barkleyus Blog: "he more steps you add to the process, the fewer consumers will follow through.
Help consumers spread the word. Word of mouth can be your most powerful ally. Give consumers the ability to tell their friends about their participation via one- click e-mail, Facebook, Twitter and other means.
Be transparent. Consumers want to know where the funds are going and how they will be used.
Rule #6: Mirror Images, Not Mere Images"
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