Cause Marketing Works | Barkleyus Blog: "onsumers Want to Participate
Pepsi Refresh really knocked it out of the park this year by enabling a high level of low- effort consumer participation.
Here are five tips for ensuring consumer participation:
Toot your own horn. Don’t hesitate to promote your cause program and let your customers know how they can get involved. Make sure you spread the word via all your available marketing channels.
Empower consumers. Let consumers guide you in developing a program that resonates with them and makes sense for your brand. Make them aware that they have a stake in the success of the program."
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