Tuesday, May 10, 2011

Cause Marketing Works | Barkleyus Blog

Cause Marketing Works | Barkleyus Blog: "he best programs communicate with the appropriate audiences in the appropriate channels and don’t sit in a separate team that isn’t integrated into the core brand activity.

Thirty-one percent of the PRWeek/Barkley Cause Survey’s corporate respondents who have cause programs said CEO or leadership interest in using cause marketing is what prompted the company to launch a campaign. That leadership is also essential in making sure that support and marketing of the cause permeates the entire organization.

Don’t forget that your employees can be the most valuable advocates you have in promoting your cause initiatives. Make sure they are well informed and invested in the program. People want to work for companies that care. Cause marketing is one more way to create a motivated workforce."

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