Cause Marketing Works | Barkleyus Blog: "Let’s look at the seven rules of cause marketing for 2011 and beyond:
Rule #1: Start by Listening to Your Core Audience (Participants)
We recommend that companies start by taking a look at what matters most to their core customer, not their CEO. It’s not that the CEO shouldn’t have a voice, but good old- fashioned research should be your top priority"
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