Tuesday, May 10, 2011

Cause Marketing Works | Barkleyus Blog

Cause Marketing Works | Barkleyus Blog: "Let’s look at the seven rules of cause marketing for 2011 and beyond:

Rule #1: Start by Listening to Your Core Audience (Participants)

We recommend that companies start by taking a look at what matters most to their core customer, not their CEO. It’s not that the CEO shouldn’t have a voice, but good old- fashioned research should be your top priority"

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