Boosting social causes through social media | Westfair Online: "Discussions are also very useful. It’s a great way of building relationships, strategies and followers – particularly if it involves good, thoughtful content. This can be done on Facebook or on a site that promotes groups such as Yahoo Groups or Ning, which primarily focuses on the development of a community. The reason why we probably will not use Ning is because we can’t donate the necessary time it requires to maintain and grow a group. Nevertheless, it can be a highly effective platform.
We will also use an email campaign to maintain contact with people who have expressed an interest in being a donor. This may include invitations to events, discussions, etc. throughout the year.
One thing you should always use social media for is to request help from others. We will be asking all of our friends and contacts to forward or retweet our message to their friends and followers. Remember, it’s social media; it’s supposed to be social and this is for a good cause."